| Designing labels |
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Chasing arrows triangle The Recycling symbol was designed by Gary Dean Anderson - an architecture student at the University of Southern California in Los Angeles - in 1970. It won a competition that was organised by the Container Corporation of America to promote the recycling of paper. A discussion in 2020 in the United States questions the validity of the symbol. Latkin CA, Dayton L, Yi G, Balaban A. (2022) ‘The (Mis)Understanding of the Symbol Associated with Recycling on Plastic Containers in the US: A Brief Report’. Sustainability. 14, 9636. [DOI].
Aim of visuals: An object with this symbol can be recycled. Tso VBY, Lambreghts CS, Tso S, Mann S, Smith K, Lam M, Tso ACY. (2022) ‘On-pack recycling label in cosmeceutical products in dermatology’. Clinical and Experimental Dermatology. 47, 136–199. [DOI].
Aim of visuals: ‘The presence of on-pack recycling logos can facilitate both children and adults to rapidly recognize a packaging material’s capability of being recycled.’ Buelow S, Lewis H, Sonneveld K. (2010) ‘The Role of Labels in Directing Consumer Packaging Waste’. Management of Environmental Quality. An International Journal. 21(2), 198-213. [DOI].
Aim of visuals: Targeted labelling is a viable option that can successfully specify what action consumers need to take to ensure the packaging component ends up in the correct recovery stream. ISO 14021. (2016) ‘Environmental labels and declarations — Self-declared environmental claims (Type II environmental labelling)’. International Organization for Standardization. Genève, Switzerland. [Website].
Aim of visuals: To indicate that the marked item or its material is part of a recovery or recycling process. [Defined in ISO 7000, Symbol No. 1135.] |