Graphic Design - Research  

Medicines information

Graphic Design Education
Information Design Research


Below is a chronological list of 99 publications. Some of the articles are available in pdf-format and can be downloaded. I’ll make the other articles available when I find them.


Information for patients: should we reconsider our assumptions? Infodesign. 20(2). [Article]


Writing for patients: a chronic problem with acute needs? e-Plain journal. July 1. [Article]


Developing accurate visual conventions? Visible Language. 55(3), 78-87. [Article]

Foreword. in: Ian Gwilt (2021) Making data. Materialising digital information. Bloomsbury. [Foreword]


[Co-author: Patrick Goossens] The Vanderborght collection of hand moulds in the Plantin Moretus Museum. In: Femke Speelberg and Elizabeth Savage (eds.): Printing things: blocks, plates, and stones 1400 - 1900. (accepted for publication). [Book chapter]

[Co-author: dr Sheila Pontis] Looking for alternatives: challenging current design education. She-Ji. 6(2), 228-253. [Article]

Information about medicines in Europe - considering possible principles? Information Design Journal. 25(3). [Article]


Graphic design and visual arguments: is a reliable appraisal possible? In: Daniel Raposo, João Neves, José Silva (eds.): Perspective on Design. Springer series in Design and Innovation. pp 89-102. [Book chapter]

Animated instructions for medicines: who can assess the quality and effects? pp 292-299. In: Kirsty Christer, Claire Craig & Dan Wolstenholme (eds.): Proceedings of the 5th International Conference on Design4Health Sheffield, UK, 4th – 6th September 2018. [Conference proceedings]


Professional reflection and visual arguments for patients: Is graphic design really a critical practice? pp 350-368 (Chapter 22) in: Myra Thiessen & Chris Brisbin (eds.): The Routledge Companion to Criticality in Art, Architecture, and Design. Taylor & Francis/Routledge. [Book chapter]

Plain Language Standards. The Clarity Journal. 79. pp 28-32. [Article]

Research and Design Watch: A personal view. Information Design Journal. 24(1). pp 80-84. [Article]


[Co-author: dr Laura J. Sahm] A prescription for clarity. Clarity. 2017. (accepted for publication). [Article]

Packaging for people: Patient centered design. Pharmaceutical Manufacturing and Packing Sourcer (PMPS). May 2017. pp 62-64. [Article]

Visual information about medicines for older patients. pp 336-354 (Chapter 18) in Emmanuel Tsekleves, Rachel Cooper (eds.): Design for healthcare. Abingdon: Routledge. [Book chapter]


Medical information design and its legislation. pp 715-730 (chapter 49) in Alison Black, Paul Luna, Ole Lund, Sue Walker (eds.): Information Design: research and practice. Abingdon: Routledge. [Book chapter]

The design of information on Ibuprofen. A minor headache? Information Design Journal. 22(3). pp 281-297. [Article]

De typografische vormgeving van informatie over medicijnen: een diagnose in historisch perspectief. TMG - Tijdschrift voor Mediageschiedenis / Journal for Media History. Themanummer ‘Typografie in mediahistorisch perspectief. Jack Post & Ewan Lentjes (eds.) [Article]

Designing Information about Medicine: The role of visual design. in: Cerne Oven, P. & Pozar, C. (eds.) Engelhardt, Waller, Frascara, Van der Waarde, Garrett, Schriver on Information Design. Ljubljana: The museum of Architecture and Design. [Book chapter]


Expanding or more focused? Addressing some fundamental issues in information design. Information Design Journal. 21(3). [Editorial introduction]

[Co-author: dr Laura J Sahm] Communicating clearly about medicines. Irish Hospital Pharmacy News. November 2015, pp 17-19. [Article]

The EU Falsified Medicines Directive: what does pharma need patients to know? Pharmafocus. May 2015. pp 24-25. [Article]

Thoughts on Information Design. Information Design Journal. 21(2). pp 181-183. [Book review]

[Co-author: dr Stephen Newman] Donald Schön’s bibliography. Available on the web, and as pdf.

Are medicine packs really unfriendly? in: Patient friendly pharmaceutical pack design. HCPC Europe White paper. pp 18-20. [Article]

[Co-author: prof dr Carla Spinillo] The Development of Visual Information about Medicines in Europe. pp 185-189 (Chapter 12) in: Jorge Frascara (editor) Information Design as Principled Action. Making Information Accessible, Relevant, Understandable, and Usable. Champaign (Illinois): Common Ground Publishing. [Book chapter]


Information about medicines: an essential ingredient. pp 64-65 in: Clear communication – A brief overview. Collected essays. Institute of the Estonian Language. [Article]

Information about medicines for patients in Europe: to impede or to empower pp 132-140 in: Aaron Marcus (editor): Design, User Experience, and Usability (DUXU). Proceedings part III. Lecture notes in Computer Science 8519. Third International Conference DUXU 2014. Heraklion, Crete, June 22-27, 2014. [Article]

Graphic design: focus on nine professional reflections. Design Research Society DRS conference, Umeå, Sweden. [Article]

Some Unrelated points? A European’s Perspective on US Design Education? Publication for te AIGA educators website. [Article]

Information Design Conference 2014: Information Design Matters.Information Design Journal. 21(1), pp 87-88. [Conference review]


[Co-author: prof dr Carla Spinillo] Pictorial instructions in package leaflets of Brazil and the European Union: Are they for patients? pp 125-135 in: Luciane Maria Fadel, Carla Galvao Spinillo, Monica Moura & Ricardo Triska (eds.): Selected readings of the ‘5th Information Design International conference ‘Research in Practice’. Florianopolis, Brazil’. [Article]

[Co authors: Elina Rusko, Raija-Liisa Heiniö] Challenges to Read and Understand Information on Pharmaceutical Packages. Proceedings of the 18th IAPRI World Packaging Conference 2012 (18-21 June 2012), pp 79-85. [Article]

Generic illustrations of the common press. Bibliologia. 7. pp 195-201. [Article]

Visual ingenuity. Catalogue text for retrospective exhibition. ‘Marian Oslislo, Clear sky all day long’. Rondo Sztuki, Gallery of the Academy of Fine Arts Katowice. October-November 2012. pp 32-33. [Article]


[Co author: Maurits Vroombout] Communication Design Education: could nine reflections be sufficient? pp 8–35 in Sharon Poggenpohl (editor): Special issue of Visible language on ‘Envisioning a future of Design education’. 46 (1/2). Also in: Een boekje open over lectoraten. Het toegepast onderzoek bij Avans Hogeschool. Avans Hogeschool, juni 2013. [Article]

Reflectie, onderzoek en theorie voor grafisch ontwerpen: een situatieschets. pp 50–66 in: Henk Borgdorff & Peter Sonderen (redactie): Denken in Kunst: Theorie en reflectie in het kunstonderwijs. Leiden: Leiden University Press. [Article]

Graphic design and research: love at first sight or an arranged marriage? pp 192–207. in: Agata Korzeńska, Ewa Satalecka (Eds.): Research in Graphic Design. Graphic Design in Research. Proceedings of the third international design conference ASP Katowice. [Article]


Observing people and testing design (Advice: make sure that your design really enables people.) pp 304-306 in Simon Downs (ed.): The graphic communication Handbook. Abingdon: Routledge. [Article]

[Co-author: prof dr Carla Spinillo] El desarrollo de información visual acerca de fármacos en Europa (Case study: the development of visual information about medicines in Europe.) [in Spanish] Jorge Frascara (Ed.) ‘¿Qué es el diseño de información?’ Buenos Aires: Ediciones Infinito. [Book chapter]

Information about medicines: legal and visual arguments. Clarity Journal. #65. pp 44-47. [Article]


Beeldtaal voor professionals? Tekstblad. (15)01-2010. pp 30-31. [Article]

Visual communication for medicines: malignant assumptions and benign design? Visible Language. 44.1. pp 40-69. [Article]


Grafisch Ontwerpen: luisteren naar de lezer? [On Graphic Design: listening to the reader?] Breda: Research Group Visual Rhetoric, Avans Hogeschool, AKV|St. Joost. [Booklet]

De visuele fascinatie van Piet Westendorp (1950 - 2008): Gebruiksaanwijzingen en hun vitale rol in onze samenleving. Tekstblad. 15(1), pp 16-19. [Article]


[Co-author: Maurits Vroombout] De grafische ontwerppraktijk in Breda in 2008: 100 Bedrijven? pp 64-79 in: Grafische Almanak Breda. [Article]

Is design really benign? Information Design Journal. 16(3), pp. 216-228. [Article]

Information about medicines for patients. Brazilian Journal of Information Design. Issue 3(1). [Article]


Zichtbaar effect. Vormberichten. 12/07. p 12. [Article]

Visual metaphors in user instructions. Visible Language 41(3). pp 196-203. [Article]

Visuele retorica. De macht van beeld. Vormberichten. 05/07. pp 14-16. [Article]

[Co-authors: PH Westendorp, S Tanaka] On the origin and diversification of arrows. pp. 3-23 in K. Ishihara, E. Sugimoto & T. Ogawa (eds.): Symbolic arrows for instruction (World Mook Visual ID). Tokyo: World Photo Press. [Book chapter]


Regels staan optimale medicijnvoorlichting in de weg. Hoe ziek worden patiënten van de bijsluiter? Tekst[blad], 12(3), pp 2-8. [Article]

Visual information about medicines for patients. pp 38-50 (Chapter 4) in: Jorge Frascara (editor) Designing effective communications: creating contexts for clarity and meaning. [Book Chapter]

Woord vooraf and De retorica van het grafisch ontwerp. pp 1-7 in: Lectoraat Visuele Retorica ‘Visuele Retorica. Een periodeverslag. Breda AKV|St. Joost. [Book Chapter]


Diseño de información sobre medicamentos (Information about medicines for patients) (in Spanish). tipoGráfica. 64. pp 22-29. [Article]

Designing information for patients. pp 81-89 in: Proceedings of the ‘Information Design International Conference’. September 8-11, 2003, Recife (Brazil). [Article]


[Co-author: Piet Westendorp] Information design in transition. (Introduction) Information Design Journal. 11(2+3). [Article]

Balancing types in annual reports. pp 371-379, in: Proceedings of a conference: First international conference on typography and visual communication. June 26-30, 2002. University of Macedonia, Thessaloniki (Greece). [Article]

Patients, medicines, and information. Intercom. July/August 2004. pp 16-18 + 42. [Article]


Ter Informatie 5: over de vormgeving van informatie. Wasvoorschriften. Vormberichten. Januari-februari 1.2/2003. pp 38-39. [Article]

Ter Informatie 6: over de vormgeving van informatie. Geld beheren. Vormberichten. Maart 3/2003. pp 36-37. [Article]

Ter Informatie 7: over de vormgeving van informatie. Afval scheiden. Vormberichten. April 4/2003. pp 26-27. [Article]

Ter Informatie 8: over de vormgeving van informatie. Vliegtuiginstructies. Vormberichten. Mei 5/2003. pp 28-29. [Article]

Informatievormgeving. Over het ontwerpen van visuele dialogen. Kunstlicht. 24(1-2). pp 9-14. [Article]

[Co-author: Piet Westendorp] From avionics to aviation information architecture. Information Design Journal. 11(1). [Introduction]

Ter Informatie 9: over de vormgeving van informatie. Voedingsinformatie. Vormberichten. Juni 3/2003. pp 26-27. [Article]

Ter Informatie 10: over de vormgeving van informatie. Aanwijzingen voor toeristen. Vormberichten. Juli/augustus 3/2003. pp 26-27. [Article]

Verplichte pauzes. pp 88-89 in Kerstnummer Grafisch Nederland. Amstelveen: KVGO. [Article]


Ter Informatie 1: over de vormgeving van informatie. Medicijnen toedienen. Vormberichten. September. 09/2002. p 23. [Article]

Ter Informatie 2: over de vormgeving van informatie. Beeldschermwerk. Vormberichten. Oktober. 10/2002. pp 22-23. [Article]

Ter Informatie 3: over de vormgeving van informatie. Startkabels. Vormberichten. November. 11/2002. pp 22-23. [Article]

Ter Informatie 4: over de vormgeving van informatie Diagrammen bekijken. Vormberichten. December. 12/2002. pp 18-19. [Article]

Van pillendraaiers en potjeslatijn. De vormgeving van informatie over medicijnen. tekst[blad]. 3, september, pp 20-26. [Article]

Making information usable and understandable. pp 40-49 in: Gräfe, E. (ed.): User Friendly product information. Barrier free access to technical information. Second Brussels Colloquium. Brussel: TC europe. [Article]

Projektowanie informacji (cz.2) [Information Design (part 2)] Information design processes: developing accessible and understandable information. 2+3D. February. (in Polish). Also published on the ICOGRADA website. [Article]

[Co-author: Piet Westendorp] Icons: support or substitute? Information Design Journal. 10(2). [Introduction]

Projektowanie informacji (cz.3) [Information Design (part 3)] Effects of information design: benchmarking, measuring and monitoring. 2+3D. May. (in Polish). [Article]

[Co-author: Piet Westendorp] Design concepts for instruction manuals. pp 110-119 in: Information Design-reader. (In Japanese)


[Co-author: Piet Westendorp] Introduction. Information Design Journal. 10(1). [Article]

Tekenend voor tekenaars: Technisch illustreren door de eeuwen heen. tekst[blad], (7)3. pp. 61-64 [Book review]

Projektowanie informacji (cz.1) [Information Design (part 1)]. 2+3D. 1-2001, nr1. pp 18-21 (In Polish). [Article]

Mapping Web-sites. Items. 2/2001. p 100 [Book review]


Ontwerptheorie. Vormberichten. 10/2000. pp 24-26. [Article]


The design of home appliances for young and old consumers. tekst[blad] (5)4. pp 71-73 [Bookreview]

Fundamenteel onderzoek: Twee Information Design-conferenties. Vormberichten. 09/1999. pp 26-27. [Conference review]

Typographic dimensions and conventional wisdom: a discrepancy? Technical Communication. First Quarter 1999. February. pp 67-74 (+ 2 reactions) [Article]


Looking Closer 2. Critical writings on Graphic Design? Critique. Winter 1998. p 6-7 [Bookreview]

Ivoren bruggen? tekst[blad] 4(1), pp 49-51. [Conference review]

Identiteitsanalyse. Is identiteit te meten? Design in Business. 98(3). pp 14-16. [Article]

The graphic presentation of patient package inserts. pp 75-81 in: H. Zwaga, T. Boersema & J. Hoonhout (eds.) Visual information for everyday use. London: Taylor & Francis. [Article]


[co-author: H. van der Meij] Welke waarschuwing krijgt de voorkeur? tekst[blad] 3(1), pp 51-57. [Article]

Jaarverslagen: een balans. Design in Business. 2(6). pp 40-41. [Article]

Misleidende informatie in jaarverslagen. Design in Business. 2(6). pp 42-44. [Article]


A difference does seem to make a difference. Postharvest of ‘Forum 95’. Dortmund: STC, STIC, Tekom. [Article]

[co-authors: M. Daru, G. Berlijn & A. ter Horst] Van taarten en balken. KVGO Kerstnummer Grafisch Nederland [Book]

[co-author: P. Westendorp] De wetenschap achter instructieve teksten. tekst[blad]. 2(4), pp 62-63 [Bookreview]

[co-author: H. van der Meij] Hoe zou u waarschuwen? tekst[blad]. 2(4), pp 45-47. [Article]


Grafische vormgeving: van invloed op de kwaliteit van een document? tekst[blad]. 1(3). pp 21-25 + 30. [Article]


An investigation into the suitability of the graphic presentation of patient package inserts. Reading: University of Reading, Department of Typography & Graphic Communication. [PhD thesis (5,9 MB)]