cv Karel van der Waarde

Dutch national (Utrecht: October 9, 1963), married, living in Belgium since 1996. [download a 2-page version of my CV]


a. Education:

1981-1986 - Academie voor Industriële Vormgeving Eindhoven (AIVE) (Eindhoven, the Netherlands. Now: The Design Academy): Department of product presentation. Pass with distinction 1986.


1986-1987 - Masters degree (MA), Information Design. Leicester Polytechnic (Leicester, UK. Now: De Montfort University): Pass with distinction 1987.


1989-1993 - Doctorate (PhD), Department of Typography & Graphic communication. Reading University (Reading, UK). Thesis: ‘An investigation into the suitability of the graphic presentation of patient package inserts’. Supervisors: Prof. Dr. M. Twyman and Prof. Dr. J. Hartley.


b. Commercial activities:

1987-1989: Graphic design consultancy in co-operation with Gary Love MA, Leicester (UK).


1989-1994: Graphic design consultancy in Reading, combined with PhD-study.


1994- ... : Design and research consultancy in Belgium. Projects are mainly in the medico-pharmaceutical sector. Typical products are information for patients (Bayer Pharmaceuticals, GlaxoSmithKline, Proctor & Gamble, Novo Nordisk, Genzyme, Millennium Pharmaceuticals, Omnicare, Tibotec, Janssen Pharmaceuticals, Sanofi Aventis, Quintiles, Centocor, Voisin Consulting, ...), information for doctors and pharmacists (Ministry of Health, Brussel; RIZIV/INAMI, Brussel), labelling (Baxter), and design of hospital protocols (KITTZ, Groningen). Currently involved in the development of Visual Leaflets in collaboration with Beeldsluiter.nl.


Other projects are for example the development of user instructions for Philips, taxform analysis for the Dutch Taxoffice, readability research for the Open University Netherlands, information architecture for websites (Productschap Tuinbouw, the Hague (the Netherlands); BCFI/CBIP, Gent (Belgium)).


2006 - 2013: Professor Visual Rhetoric (‘lector’) at Avans University of Applied Sciences. Area of study: the visual rhetoric of graphic design.


2014 - ... : Teaching a course at the Basel School of Design (Switzerland), together with Dr Paloma Lopez Grüninger on ‘Financial Information Design’.


2017 - ... : Professor Visual Communication, Swinburne University of Technology, Melbourne, Australia.



c. Academic activities:

  1. Author. 84 articles – 18 peer reviewed – were published in Dutch, English, Japanese, Spanish, and Polish.

  2. Speaker at conferences (96 conferences, 31 peer reviewed; 30 invited presentations).

  3. Editor of a scientific journal ‘Information Design Journal’ (2000-2004) in cooperation with Dr. Piet Westendorp (University of Delft).

  4. Member of the editorial board of Visible language, Information Design Journal, Communication Design, She Ji, and The Poster.

  5. Guest lecturer (2017: Summerschool, Bath, UK; The Design Academy, Eindhoven, The Netherlands; University of South Australia, Adelaide, Australia; Academy of Fine Arts (ASP), Krakow, Poland).

  6. Member of the organizational committee and/or scientific committee of conferences. [Some examples: DIA, London 2000; Brugge 2002 | Visual Forum, Eskilstuna 2000 | ICTVC, Thessaloniki and Cyprus (Greece) 2002, 2004, 2007, 2010, 2013, 2016 | SBDI (Brazil), 2003, 2005, 2007, 2011 | LCEA09, London 2009 | Plain 2017].

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